Cookie Policy
COOKIE POLICY
PACTUM AI INC. GROUP
Last updated and effective date: June 30, 2025
This Cookie Policy supplements Pactum’s Privacy Notice and explains how we use cookies and similar tracking technologies on our website and integrated services. Unless otherwise defined here, terms used have the same meaning as in our Privacy Notice.
Controller Of Your Personal Data
The controller of your personal data is Pactum AI Inc.
Pactum AI Inc.
Registry code: 7515312
Address: 800 West El Camino Real, Suite 180, Mountain View, California, 94040, USA
E-mail: [email protected]
What Are Cookies And Similar Technologies?
Cookies are small data files placed on your device (computer, tablet, mobile) when you visit a website. They enable websites to recognize your device, store your preferences, and understand how you interact with services. Cookies may be “session” cookies (deleted when you close your browser) or “persistent” cookies (which remain stored on your device for a defined period or until deleted).
In addition to cookies, we may use similar technologies such as:
- Web beacons / pixel tags / clear GIFs – Small graphics embedded in emails or on webpages used to track user interactions and campaign performance.
- Local storage – Technology that allows data to be stored locally within your browser or device.
- Web server logs – Files that store information about website usage such as IP address, browser type, and visited pages.
Why Do We Use Cookies And Similar Technologies?
We use cookies and similar technologies for the following purposes:
- Strictly necessary / functional – To enable core functionality of our services, such as authentication, session management, security, and remembering user preferences. These cookies do not require user consent.
- Analytical / performance – To understand how visitors use our services, identify popular content, and improve performance. These cookies are used only with your consent and subject to your website settings.
- Marketing / tracking – To deliver relevant advertisements on third-party platforms (e.g., LinkedIn) and track campaign success. These are only used based on your consent and subject to your website settings.
Third-Party Cookies and Tracking
We may participate in behavior-based advertising. This means that third parties may use certain technologies (such as cookies, pixels, or similar tools) to collect information about your interactions with our promoted content on external platforms, including social media services like Facebook or LinkedIn. These third parties use such data to deliver advertisements tailored to your interests, in accordance with the privacy settings you have configured on those platforms. Additionally, we may receive aggregated analytics about how our advertisements perform and how audiences engage with them.
Types of Cookies by Service Area
Website
| Service Provider | Cookie Name | Expiration | Purpose | Type | Category |
| Pactum | CookieConsent | 1 year | Stores cookie consent preferences | First-party | Functional |
| Pactum | various | various | Functional website operation | First-party | Functional |
| _ga*, _gat* | Up to 2 years | Google Analytics tracking | Third-party | Analytical | |
| li_*, lidc | Session | Ad personalization, retargeting | Third-party | Tracking | |
| Cloudflare | __cf_bm, _cfuvid | Session | Bot detection and traffic monitoring | First-party | Functional |
| ZoomInfo | visitorId | 1 year | Preserves users’ states across page requests. | First-party | Analytical |
| HubSpot | hubspotutk, __hstc, __hssrc, __hssc | 180 days, 180 days, Session, 1 day | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | First-party | Analytical |
| Demandbase | tuuid_lu, tuuid | 1 year | This cookie is used for analytics and advertising services provided by Demandbase products. | First-party | Tracking |
Chat Environment within the software-as-a-service product
| Service Provider | Cookie Name | Expiration | Purpose | Type | Category |
| Pactum | CookieConsent | 6 months | Stores cookie consent preferences | First-party | Functional |
| PostHog | ph_phc_* | 1 year | Website analytics | First-party | Analytical |
Admin Environment within the software-as-a-service product
| Service Provider | Cookie Name | Expiration | Purpose | Type | Category |
| Pactum | CookieConsent | 6 months | Stores cookie consent preferences | First-party | Functional |
| Pactum | various | various | Functional service support | First-party | Functional |
| PostHog | ph_phc_* | 1 year | Website analytics | First-party | Analytical |
Suite Environment within the software-as-a-service product
| Service Provider | Cookie Name | Expiration | Purpose | Type | Category |
| Pactum | CookieConsent | 6 months | Stores cookie consent preferences | First-party | Functional |
| Pactum | various | various | Functional service support | First-party | Functional |
| Freshdesk | _fw_crm_v | 1 year | Enables support services | First-party | Functional |
| PostHog | ph_phc_* | 1 year | Website analytics | First-party | Analytical |
Note: Cookie names and retention periods may be subject to change by the providers.
Legal Basis and Consent
Functional cookies are processed on the basis of our legitimate interests. All other cookies (analytical and tracking) are used only with your consent.
Where required by law, we will request your consent via a cookie banner or settings tool before placing non-essential cookies. You may withdraw your consent at any time.
Managing the Cookies and Similar Technologies
You have several options to manage or disable cookies and similar technologies through your browser and device settings. Most browsers allow you to configure preferences such as notifying you when a cookie is being set, blocking cookies entirely, or deleting previously stored cookies. These settings can typically be found in your browser’s help or preferences menu. Additionally, your device settings may offer controls to restrict or delete technologies like local storage.
Managing cookies at the browser level means your choices apply only to the specific browser and device you are using. If you use multiple devices or browsers, you will need to set your preferences individually for each one. You can also visit www.allaboutcookies.org for detailed instructions on managing cookies in different browsers.
Note. Please be aware that disabling or rejecting cookies and similar technologies may impact the functionality and performance of the Services. Some features may become unavailable or may not operate as intended if cookies are blocked or removed.
Do Not Track Signals. Some web browsers include a “Do Not Track” (DNT) setting that allows you to signal to websites that you do not want your online activities to be tracked. At this time, there is no uniform standard governing how websites should respond to DNT signals. Consequently, our services do not currently respond to DNT signals. We continue to monitor developments in this area and may update our approach if a consistent industry standard emerges.
In-Service Cookie Controls. Where available, we provide cookie banners or preference centers within our services that allow you to give or withdraw consent for non-essential cookies at any time.
We are not responsible for the operation or accuracy of browser settings or third-party cookie tools.
Changes to this Cookie Policy
We may change our Cookie Policy over time in order to adapt it to any updates that might arise. You can see when this Cookie Policy was last updated by checking the date indicated in the beginning of the Cookie Policy.
Contact us
If you have questions concerning our Cookie Policy, please contact us by using the contact details provided in Pactum’s Privacy Notice.